‘Understanding People’ – design for Sarah Swift Building by Aigars Parpucis & Elliott Payne (BA Creative Advertising 2017/18)
The Sarah Swift Building was opened in 2017. It is named for the woman from Kirton Skeldyke in Lincolnshire who founded the Royal College of Nursing in 1916. The plans for the building included space for an artwork. In 2018 the College of Social Science ran a competition inviting submissions for an artwork addressing the theme of ‘Understanding People’. It was open to Lincoln students from any discipline. There were more than 20 submissions from across the university. After an open voting process, the winner was chosen from a shortlist of 5 by an independent panel of staff and students.
The winning piece was created by two first year BA (Hons) Creative Advertising students. It addresses the Understanding People theme using two projected graphic representations of Sarah Swift, effectively ‘in conversation’ with each other. The 6000 dots that make up the image represent the 6000 volunteers who trained as nurses throughout the First World War. The design is intended both as a memorial to Sarah Swift’s outstanding achievements, and as a reflection of the activity and interaction that take place in the building every day.
Quote from Aigars Parpucis and Elliott Payne:
“The competition was a great chance to try something out as a real project during the first year of our Creative Advertising course. It gave us a taste of what we’ll have to do if we were bidding for work in the future. Our original idea came from the insight that under Sarah Swift’s ward, 6000 nurses were trained throughout WWI – all 6000 dots that make up the image is to represent each nurse that volunteered. We’re thrilled that our design won and it’s amazing to see it displayed in the Sarah Swift Building. Thank you to the department for the opportunity!”