A new study conducted by the University of Lincoln and the University of Kent indicates that those who attend cultural events, including concerts are more likely to participate in charity campaigns through either donating or volunteering, regardless of social background and income.
Dr. Julie Van de Vyver, the author of the study, stated that the statistical strength of their findings surprised them. She added that the role of the arts and its influence in society was significant enough to develop prosocial behavior.
She also added that if the arts has the power to influence and promote prosocial behaviour in people, its contribution to society should be recognised.
According to Dr. Van de Vyver, one of the probable causes of this prosocial behaviour is the shared meaning created by art among people involved in artistic events and activities. This shared meaning is able then to develop into compassion and empathy for others.
According to the co-author of the research Professor Dominic Abrams from the University of Kent, this shared meaning and experience is easy to accomplish because anyone can engage in artistic activities, regardless of where they are in the world, either directly or by observing the works of others.
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